DEWYOU! is a sparkling energy drink for the punks and misfits. DEWYOU!’s for the guys, the gals, and boundless gender-bending comrades far and in between! It’s for the unapologetic badasses who dare to be themselves! Because, when you DEW YOU!, you “DEW BETTER.” Using 90s inspired visual elements, DEWYOU!’s branding gives a nod to a certain citrus-flavored soft drink. The intention was bring to life a refreshing counter to existing energy beverage design catering toward dominance and bro-culture; one that centers around empowerment through radical authenticity.