is an annual event for the printing community hosted by the Hamilton Wood Type & Printing Museum in Two Rivers, Wisconsin. Building the brand identity from the Museum's style guide, I utilized visual elements and selected typefaces from their type foundry to use in the mixed type logo design. By using a '2' as a 'z' and a '4' as a 'g' to cleverly indicate the year of the event, I have capitalized on a once-in-a-century opportunity in my brand identity proposal for the upcoming event.